Difference Between Boosting a Post and Creating an Ad on Facebook (With Table)

Facebook is an interpersonal interaction website that makes it simple for you to interface and offer with loved ones on the web. Initially intended for understudies, Facebook was made in 2004 by Mark Zuckerberg while he was selected at Harvard University.

Boosting a Post vs Creating an Ad on Facebook

The main difference between boosting a post on Facebook and creating an ad on Facebook is that in a post that will be boosted, the individual will have to put their finances behind an already uploaded post. On the other hand, while creating an ad, the ad will be specifically designed by the individual and promoted by Facebook for a specific niche or topic.

Boosting a post is the least demanding choice for Facebook publicizing as you can do it right from the post on your Facebook page. Therefore, it is a conventional decision for those initially beginning with Facebook publicizing. A supported post is just a current post on your image’s Facebook page that you might want to put cash behind to contact a group of people fitting your personal preference.

While making a Facebook ad might appear to be a more overwhelming undertaking than the boosting, the nature of results you get merit the additional work.  A Facebook ad is a more detailed idea made inside Facebook Ads Manager that permits you an abundance of choices to browse that are not accessible while simply helping a post.

Comparison Table Between Boosting a Post and Creating an Ad on Facebook

Parameters of Comparison

Boosting a Post

Creating an Ad


Individuals who like your page, people who like your page and their companions, people in your neighborhood.

Custom crowds, anyone who is associated with your Facebook page or components on your page like a video, lookalike crowds

Objectives to Choose

Post Engagements: Get more individuals to respond, remark and offer Messages: Connect and visit with likely clients Interface Clicks: Send individuals to your site

Mindfulness: Brand mindfulness and Reach Thought: Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages Transformation: Conversions, Catalog deals, Store traffic

Where Will the Post or Ad Appear?

Facebook News Feed, Even Instagram and Facebook Messenger

While making an advertisement through Ads Manager you can choose the specific positions where your promotion will show on Facebook, Instagram or Messenger. This gives you, the sponsor, the control.

Can it Be Edited?

No, you can’t alter either the text or picture once the post has been supported. To alter the post, you should make another post and lift it.

Indeed! Whenever during your promotion crusade you can alter the focusing on, text or inventive parts of your advertisement.


No, you are simply permitted to set an all-out financial plan.

Indeed! In view of the promotion objective you select, you can upgrade your advertisement for an assortment of objectives.

What is Boosting a Post?

Boosting posts are promotions that you make from posts on your Facebook Page. Boosting a post can assist you with receiving more messages, video perspectives, leads or calls. You may likewise contact new individuals who are probably going to be keen on your page or business, however don’t right now follow you.

You can boost posts from your Facebook business page to contact more individuals and advance your business. Before you start, you’ll require a Facebook Page. Ensure that you have a page job that permits you to promote.

Assuming you’re a page administrator, supervisor, arbitrator or sponsor, you can support presents on your page on contact a more extensive crowd. To reach significantly more individuals, you can make a helped post in various dialects.

In view of the kind of post you helped, you will quantify the accomplishment of your promotion in an unexpected way. Keep in mind, helped posts contact individuals who might draw in with it, like preferring or remarking on it. To achieve an alternate objective, you might have to make an alternate promotion.

What is Creating an Ad?

Ads can show up in News Feed on work area, News Feed on versatile and in the Right Column of Facebook on work area. The content of the ad is once in a while combined with news about friendly activities that your companions have taken, like preferring a page. Your companions could see news about the social moves that you have made in Facebook ads.

This news may be displayed to your affirmed companions and will stick to pertinent protection settings that you’ve set for your record. In the event that a photograph is utilized, it’s your profile photograph and not a photograph from your photograph collections.

Facebook doesn’t offer your data to sponsors. Facebook effectively implements strategies that assist with safeguarding your involvement in outsider applications and advertisement organizations.

Main Differences Between Boosting a Post and Creating an Ad on Facebook

  1. A boosted post is the easiest way to promote something on Facebook while creating an ad is more complicated.
  2. The boosted posts do not require the ads manager which the ads are created on the ads manager itself.
  3. Creating an ad offers more customization options than boosting a post.
  4. Where a boosted post may at first advance for Page likes, remarks and offers or generally speaking brand mindfulness, Facebook advertisements can enhance for App Installs, site changes, video sees, shop requests and then some.
  5. Any business really must recognize precisely the thing they’re expecting to accomplish with an advertisement. For instance, in the event that you need crowd commitment on your Page or to foster your image mindfulness, boosting a post is an incredible method for expanding perceivability and develop your crowd. To make further developed advertisement types and missions, use Ads Manager.


Therefore, there are vast differences between creating an ad on Facebook and boosting a post. Boosting a post can be used for smaller or even local ventures whereas with the customizations available for Facebook advertisements, one can use it for formal business ventures or other specific needs.


  1. https://scholarsarchive.library.albany.edu/jlams/vol13/iss1/5/
  2. https://www.utgjiu.ro/revista/ec/pdf/2020-01/01_Gligorovski.pdf