Difference Between Distributor and Dealer (With Table)

In business, we need goods so that we can run the business successfully. For this, we need the help of two persons who will do this work for us. The person who will supply the goods for us is called Distributors. And the person who will buy and sell the goods are called Dealers. Both of them play an important role in the marketing area, which is good for business. 

Distributor vs Dealer

The main difference between Distributor and Dealer is that a distributor is a person who will supply goods to the retailers. Dealers will buy and sell goods. The competition area of distributors is very large. But the competition area of dealers is small when compared to distributors. Distributors usually serve in large areas. But dealers serve in small and limited areas. 

Distributors will supply goods to retailers by getting the products from manufacturers and suppliers. Every brand will have an owner and a distributor. Without them, it cannot function. Both of them will play an important role in that part. For example, if you take a car company, there will be a distributor who will supply the goods that are needed in making the car.

A dealer is a person who will deal with buying and selling goods. They can do this work as an individual who will make a profit on their own. Or they can join a company and register them as a dealer who will make a profit to the company they are working for. You can easily start a dealership for your business by following some simple steps by registering your business. 

Comparison Table Between Distributor and Dealer

Parameters of Comparison



Dealing area

It will fall in a variety of areas.  

It deals with the product that falls under the particular category.


The competition involved for distributors are extreme.

The competition involved for dealers are moderate.

Links created

It will create the link between manufacturer and dealer.

It will create the link between distributor and creator.

Area serving

The area served will be large.

The area served will be limited.


They will produce everything in bulk.

They will not produce in bulk and produce them as single items.

What is Distributor?

A distributor is a person who will supply goods to retailers. They will manage both the stocks and goods in a business. For this, they should have excellent product knowledge, then only they can maintain and check the quality of the goods. They should also establish a network with vendors, clients, and suppliers. Distributors are very important in terms of marketing perspective. Their main work is to forecast the market needs.

They are always closer to the market so that they will know what the customers want and they will start to distribute goods according to that. They will help in providing the market information. You can easily become a distributor by following some basic steps. The first thing is to identify the industry that you are going to serve. Identifying the industry is very important, then only you will know whether the goods that you are going to distribute will give a good source of income or not. 

Once you have found the industry, you have to register the business. This is a legal step, and everything should be done legally. Then you have to seek the manufacturers and suppliers who will manufacture and supply the goods for distribution. Then you have to plan the transport mode in which you are going to distribute. The transport mode will depend on the type of goods that you are going to distribute. And the last important step is to build some good relationships with people.

What is Dealer?

A dealer is a person who will buy goods and sell those goods. In the marketing area, they are considered important figures. They provide securities which is one of the main reasons for them being important. They are either individuals or companies who will do buying and sell capital assets with the help of their accounts. Sometimes for the business needs will also use brokers to close the deal. They will provide offer related services for investors who invest in the company.

They are also called traders sometimes, depending on the type of work they do. If a person is in real estate, which helps in buying and selling process, then that person will become a dealer. If they also do this for a long period, then they are considered dealers in that case. For the ultimate consumer, they will provide service functions. There is also a term available called stock dealer, which means they will financially do this dealing process. 

This name will not be applied to everyone who is involved in dealing. If a person is involved in dealing in terms of business, then only they will be termed as stock dealers. If a stock dealer is not involved in buying and selling goods in business, then they will be called traders. There are many types of dealers. They will be classified depending on the type of business they do. We can also register a dealer under the act for our company which will make it even more legal.

Main Differences Between Distributor and Dealer

  1. The dealing area of distributors is very large, and they will not fall under one category. On the other hand, the dealing area of dealers is not large, and they will fall under a particular category.
  2. The competition for distributors is very large. On the other hand, the competition for dealers is small.
  3. The distributor will help in creating a link between the manufacturer and the dealer. On the other hand, dealers will help in creating a link between distributor and creator.
  4. Distributors will always serve in large areas. On the other hand, dealers will serve in a limited area.
  5. Distributors used to produce goods in bulk amounts. On the other hand, dealers will produce goods in single items and not as the bulk amount.


Both of them are very important in the business area or for a company. They know all the tips and tricks that are used in the marketing area. When we start a new business, the first important thing that we need to concentrate on is the marketing field. If the marketing of our business goes well, automatically we can see a rise in the profit area.

For this achievement, two people are involved, and they are distributors and dealers. We can hire them for our company. They can even work as an individual and enjoy the profit that comes from that. The steps are easy to register, and one can easily become a distributor and dealer by following some simple guidelines and finding the industry that they are going to serve. 


  1. https://www.emerald.com/insight/content/doi/10.1108/13555850410765221/full/html
  2. https://link.springer.com/chapter/10.1007/978-1-349-06925-5_7