Difference Between Hubspot and Leadsquared (With Table)

Online marketing automation tools are very much needed in this digital world. There are many companies available online that provide the best sales marketing hub, CRM tools, email marketing, and SEO tools. The two popular platforms that provide these services are Hubspot and Leadsquared. They have been in the market for a long period and offer the best services to customers. 

Hubspot vs Leadsquared

The main difference between Hubspot and Leadsquared is that Hubspot is an online marketing or sales CRM tool. On the other hand, leadsquared is a complete marketing automation software. The benefit of using HubSpot is they offer everything in a single platform and also provides online courses with certificates. Whereas, the benefit of using leadsquared is they customize according to the client’s requirement. 

Hubspot is a CRM system for saving data with your applications such as business call tracker and card reader. Some of the services provided by Hubspot are marketing hub, sales hub, service hub, and CRM hub. It makes SEO easy and takes society to a new level. It helps you to keep up your content creation. It has an integrated CRM and allows you to edit your website. 

Leadsquared is a sales execution platform that helps business to manage their pipelines, attribute their ROI accurately and completely, and increase their closures to people, lead sources, locations, marketing activities, and products. The primary aim of leadsquared is to provide their users with good support that increases their closure and enhances overall efficiency. In any case of a breach, the customer will be served 30 days to rectify the breach. 

Comparison Table Between Hubspot and Leadsquared

Parameters of Comparison




It is online marketing or CRM sales tool.

It is a complete marketing automation software.


It offers everything on a single platform.

It updates and customize according to the client’s requirements.


They don’t have flexible contacts.

Their customer service is not good.


June 2006



Cambridge, United States.

Bengaluru, India.

What is Hubspot?

It is an online marketing or sales CRM tool. It is used for managing lead journeys or nurturing and so many things. It is now home to around 95,000 customers. They have one stack of business tools using which you can attract, engage, and excite customers through their services and products. Hubspot CRM is a free tool that helps organizations track, arrange, and support their clients and leads. Their Sales hub allows businesses to improve and measure their sales process and increase their revenue.

Hubspot marketing hub makes effective marketing campaigns to create more attraction for business. Hubspot service hub is a software program that helps in the management and connectivity of businesses and customers. This platform was designed from the ground up to be a powerful, simple to use, and integrated system that results in improved business growth and customer experiences. It is popular for its content. Whether it is viral blogs or videos, it is ahead everywhere. 

It also has a Hubspot academy where people can learn various things about marketing and sales and also expertise in inbound marketing. It is a great place to learn and expand your knowledge. People who are interested in inbound marketing and digital marketing can take up their courses on their website as they will provide certificates for completion. It has lots of email marketing tools that you can discover online and it merits investigating them. 

What is Leadsquared?

It is complete marketing automation and CRM software used for business. It organizes your lead capture, sales management, analytics, and lead management in one platform. Some of the high-quality services provided by them are reduced overall lead leakage, automating marketing process and various sales, providing better integration with multiple tools, efficient lead prioritization, more intelligence, providing detailed marketing analytics and sales.

Initially, it was started as a marketing automation tool. But later, the people working in the leadsquared added more features. This made the platform smarter and more efficient, so the platform became much more than what it was in the earlier stage. The best part is it is cloud-based marketing automation. Their education CRM tool helps edtech businesses engage them through targeted communication, provide performance analytic reports, track and guide the sales teams, and acquire new students.

It is a great product company as you can gain in multiple aspects. They have five pricing editions so that businesses can choose according to their convenience. It also has a free trial option. Some of the reasons to join leadsquared are you will get complete autonomy over the work you do. You will get credit for success, and likewise, you are accountable for any lapses. You have to take responsibility for your work with no interference. 

Main Differences Between Hubspot and Leadsquared

  1. The definition of Hubspot is it is an online marketing or sales CRM tool. On the other hand, Leadsquared is a sales execution platform that uses complete marketing automation software.
  2. The headquarters of Hubspot is in Cambridge, United States. On the other hand, the headquarters of Leadsquared is in Bengaluru, India.
  3. The advantage of Hubspot is it has everything on a single platform. On the other hand, the advantage of leadsquared is they update and customize according to the client’s requirement.
  4. The downside of Hubspot is they have no flexible contacts. On the other hand, the downside of leadsquared is they have poor customer service.
  5. Hubspot was launched in the year June 2006. On the other hand, leadsquared was launched in the year 2011. 


Both Hubspot and Leadsquared are known for their marketing and automation services. People can choose the one according to their convenience and check which works best for their company and services. Choosing a cloud-based platform is very important so that we don’t have to worry about our data as it will be managed by their cloud services. 

The best part about Hubspot is they also provide online courses along with certification. People who are interested in learning about marketing and inbound marketing should definitely check them out as they provide good training with certificates. And the best part about leadsquared is they help in the education sector with their education CRM tool. 


  1. https://run.unl.pt/handle/10362/17496
  2. https://www.theseus.fi/handle/10024/355334