Difference Between HubSpot and Zoho (With Table)

HubSpot and Zoho are American and Indian Multinational Companies that are Customer relationship management (CRM) software solutions, which helps the firms to keep a record of their relationships and find opportunities to convert leads into sales. Nowadays, both HubSpot and Zoho are similar in many features but still are different in many ways.

HubSpot vs Zoho

The main difference between HubSpot and Zoho is that HubSpot is generally preferred to use in small businesses and the size of the business does not matter in Zoho because it provides more modification options for the resources of the particular company. HubSpot is easy to use as it does not have any complicated features.

HubSpot Customer Relation Management is a marketing and sales software that is used in service-based companies. The use of HubSpot is costless but it can only be used for small businesses as it can simply develop lead conversation and can trace the sales opportunities. Also, the implementation of CRM is fast.

Zoho Customer Relation Management is software developed by Zoho, which is an Indian software-based MNC that generally builds tools for its software which is used for everything in sales, finance, human resource, and marketing. It has several price ranges but also has some amazing features like its Ai voice-based sales assistant Zia.

Comparison Table Between HubSpot and Zoho

Parameters of Comparison



Developing Company

It is developed by HubSpot Inc, which is an American-based MNC.

It is developed by Zoho corporation, which is an Indian-based MNC.

Best For

HubSpot is used in 120 countries with approximately 100000 customers.

Zoho has very special features which can be beneficial.

Dependency on Size of Business

Can only be used in small-sized businesses.

Does not depend on the size of the business.


It has features like contact management, sales forecasting, order management and does not have API.

It has features like contact management, sales forecasting, API but does not have order management.

Notable Combinations

 It can be combined with G Suite, social media, eCommerce, Microsoft 365, and Zapier.

It can also be combined with the same except eCommerce.

What is HubSpot?

HubSpot is an American Based company that develops and does the marketing about their software products which are used by other companies for sales, service of customers, and also marketing. HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah 2006. HubSpot has its headquarters in Cambridge, Massachusetts, U.S.

The CEO of HubSpot is Yamini Rangan, CFO is Kate Bueker, CMO is Kipp Bondar and CTO is Dharmesh Shah. HubSpot has revenue of 883.026 million USD with an operating income of –50.820 million USD and net income of –85.031 million USD respectively in the year 2020. The website of HubSpot is hubspot.com and it currently has 3,387 employees. The products and services of HubSpot provide tools for Digital Marketing, Customer Relationship Management, Analysis of the Web, Modification of Search Engines, and customer support.

It is well known for its combination of products with salesforce.com, NetSuite, SugarCRM, Microsoft Dynamics CRM. HubSpot is a service-based company that consults other companies about their marketing strategies. HubSpot CRM was launched in 2014 which is convenient to use and is recommended by many tech experts. It is referred to as the best solution for marketing that is a package combination of many tools as per tech industry reviews.  

 What is Zoho?

Zoho is an Indian-based company that creates and develops business tools that are based on the web. It is well known for its office suite which is offered online in form of a web browser that contains a word processor that helps to edit and format text, spreadsheets which are used for analysis and stores data in form of a table, database, CRM, and also project management.

It is developed by Zoho Corporation which is an Industry related to Technology. Zoho Corporation was founded on 17 March 1996 by Sridhar Vembu and Tony Thomas. It currently has its headquarters in Chennai, Tamil Nadu, India. It provides its services worldwide. The CEO of Zoho is Sridhar Vembu and important members are Radha Vembu and Sekar Vembu. And the products offered by Zoho are Online Office Suite and CRM software, services offered are online business management tools.

The revenue of Zoho was 580 million USD with an operating income of 110 million USD. Zoho has currently 10000+ employees and the websites of Zoho are zoho.com and zohocorp.com. The Zoho CRM has normal and smart features which sometimes makes it difficult to use for some users and has three different plans that are Standard, professional, and enterprise.

Main Differences Between HubSpot and Zoho

  1. HubSpot CRM is used in 120 countries and has over 1,00,000 users while Zoho is currently used by 13 million users.
  2. HubSpot CRM is rated best for businesses of small size while Zoho CRM can be used for any size business, also Zoho has some smart features like its smart assistant and HubSpot does not have any feature like that.
  3. HubSpot is a company that is public while Zoho is a private type of company.
  4. Both CRMs provide account management features, you can store up to one million contacts in HubSpot while Zoho only allows you to store 1,00,000 contacts.
  5. HubSpot contains all CRM features except API while Zoho also contains all CRM features except Order management.


From all the above points, we can conclude that both HubSpot and Zoho are companies that provide and develops their software and products which are used for business management in other companies. HubSpot is service-based only and Zoho is both a service and product-based company. Both HubSpot and Zoho CRM cannot be deployed on the desktop of Mac, Windows, Linux, and Chromebook and can be deployed on Cloud, Saas, Web-based and mobile operating systems such as Android, iPad, and IOS.

Most people recommend HubSpot over Zoho because it has low features and is easy to use but that does not justify our discussion. After all, apart from being complicated, Zoho can be very beneficial with its advanced features as it allows you to store only limited contacts which makes it more secure, and also it does not get affected by the size of business because it is designed in such a way.


  1. https://ieeexplore.ieee.org/abstract/document/9259307/
  2. https://www.researchgate.net/profile/Mirza-Suljic/publication/285594425_SELECTION_OF_CRM_APPLICATIONS/links/5661812108ae4931cd59ef6f/SELECTION-OF-CRM-APPLICATIONS.pdf