Difference Between Marketing and Integrated Marketing Communication (IMC) (With Table)

When developing the marketing strategy companies mostly focus on marketing and integrated marketing communication or IMC. In today’s competitive world developing a marketing strategy is the most important task for a company to promote their brand to the targeted market. For this both marketing and integrated marketing communication are important. There are some differences between marketing and integrated marketing communication. 


  1. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=what+is+marketing+&oq=what+is+marke#d=gs_qabs&u=%23p%3DjETCEPW8E18J
  2. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=what+is+integrated+marketing+communication+&btnG=#d=gs_qabs&u=%23p%3DKkOelHTnapkJ