Difference Between Pure and Classic Service (With Table)

There are many terms and processes that are involved in the procedure, from starting to ending a business. The selection and the analyzing which one is the best for a certain product of a company or business is in the hands of the person that head of the marketing department.

Pure Service and Classic Service are both procedures used by a company. They are quite unique in comparison to other forms of corporate institutions or businesses. People do get confused on the two terms as there aren’t many differences that separate them, but still a there are a few spots of contrast between the two services.

Pure vs Classic Service

The main difference between Pure Service and Classic Service is that sometimes Pure service does include some physical items they are used while servicing the customers while Classic Service does not include it. It is all about the services used. Classic Service looks into other areas other than physical items used in order to complete the service.

Pure Service is a type of business where the main selling item is not a tangible product but a service given to the customers. Any type of housework repair that an outsider may do in ones’ place can come as an example of Pure Service.

Classic Service is servicing business model where the service that is offered to its consumers is factored with different other decisions as well, for instance, including the adverts and their placing for an electronic device repairment company.

Comparison Table Between Pure and Classic Service

Parameters of Comparison

Pure Service

Classic Service

Way of service

Pure Service does factor in the way a service is provided to the customer(s).

Way of Service is not included in a Classic Service model.


Pure service does not focus on pricing.

Classic Service does factor in the adjustment of prices.


Advertisement is not considered in a Pure Service.

Classic Service adds Advertisement of the service provided in its duties.


In Pure Service, there is no attention given to the promotion of the product or products.

Promotion is indeed looked through in a Classic Service.


There are many examples of Pure Service, some common being air transportation, theatres, etc.

Some of the Classic Service businesses would be banking, warehousing, etc.

What is Pure Service?

Pure Service means a type of business model where an actual product is not sold to the customer but a type of service is used by the consumer. To understand it easily, let’s take an example of an airplane. There is no tangible thing that the consumer gets but a service of going from one place to another.

Depending on the choice of the business owner who uses the Pure Service, they can add the physical items that are being used while producing the service they are giving. For example, a car repair service considering the tools used to replace a damaged part.

There are many businesses that use Pure Services, such as using any service from a lawyer or a company getting help from a marketing or PR firm to advertise and promote their products. In both of these examples, whether it be the lawyer or the PR firm, they are giving the user their service, their help in exchange for money, and not anything that they can keep.

What is Classic Service?

Classic Service is a kind of marketing strategy that is used by companies who do not offer goods but instead their services. They are very popular and can be seen at various places. Customer care service can be added to this kind of business market.

It is not only limited to the product that it is being used on it, but it also focuses additionally on the promotion of the selling item as well. They also add the flyers, commercials, or any other type of promotion that they are spending money on in their business model.

Some good examples of this type of business would be going into car repair service and getting the vehicle fixed. Another would be visiting a hotel or a motel and staying there for a certain period of time. These businesses are not providing people with physical products but with services.

Main Differences Between Pure and Classic Service

  1. Pure Service, in addition to the services being used, also counts the physical goods while servicing the customers. Whereas Classic Service does not include the use of physical goods being used in the process.
  2. Classic Service is focused on the promotion of a product as well. On the other hand, Pure Service does not include it in its business model.
  3. If a company is using the Classic Service option instead of a Pure Service one, they would also include Advertisement(s) in its total amount of service that Pure Service wouldn’t.
  4. Pure Service does not include factor pricing in its business. On the flip side, if a Classic Service is chosen and is being used, pricing would be considered in addition to other factors involved in the business.
  5. The procedure or the technique of how a service is being used is factored in a Pure Service model. Though, in a Classic Service, it is not seen and thus, not included.


These services or any other marketing strategies are quite important for a business as they help in getting the right product to the right customer base. Both of the services belong to the service market of the business side. A business owner may choose any type of service system that they like and think would fit the most with their products.

Whether it be a Pure Service strategy or Classic Service strategy, they both differentiate themselves from other marketing tricks as they focus more on building a relationship between the customer and the products, whereas other techniques make the product the star attraction for sales.


  1. https://books.google.co.in/books?id=JDD_X7ZITXMC&pg=PA128&dq=what+is+a+classic+service+in+a+business&hl=en&sa=X&ved=2ahUKEwjLoMec7cnxAhXyyzgGHdQGBR4Q6AEwAHoECAYQAw#v=onepage&q=what%20is%20a%20classic%20service%20in%20a%20business&f=false
  2. https://www.sciencedirect.com/science/article/abs/pii/S0019850119302093