Difference Between Sales and Marketing (With Table)

Marketing and Sales are the pillars for a company. The main role of Marketing requires you to make the brand more famous. Sales require building trust in the people you are facing. To succeed in Marketing, you need to have a proper degree so that you can learn the strategies. On the other hand, for Sales, you need to have good communication skills. Words will play an important role.

Sales vs Marketing

The main difference between Sales and Marketing is that Marketing means making the brand famous by promoting it through various platforms. Based on that, you will be able to see some growth. Sales are simply called closing the deal. Marketing involves lots of steps, but sales involve luck to proceed further.

Sales are called the key to success. Nothing can be made until you seek a potential customer for your brand. It is the ladder to your brand’s growth. Not having a proper sales plan will lead to business failure. Many companies fail because they lack the part of convincing.

Marketing earlier had a traditional one like making ads on TVs, Radios, Newspapers, Banners, and Pamphlets. But now, it has become more digital. No matter which site we turn to, there are lots of ads popping up. It is the first step to launch a successful brand.

Comparison Table Between Sales and Marketing

Parameters of Comparison




Sales mean selling goods and services to people.

Marketing means making people get interested in the goods and services you are selling.





Long Term

Short Term


It requires Transactional Relationship.

It requires Informational Relationship.


It will help you to convert prospects.

It will help in generating interest.

What are Sales?

Sales are the method of selling a product to a customer or a company. It is also meaning of building relationships with the company so that it will be of use in the future. Trust is one of the important factors of sales.

Starting a business itself is not an easy task. Finding potential customers for your products involves a lot of hard work. In simple words, it is called Business Development. You can hire many people to do that work for you. 

They will do the work for you by selling the product, and in the end, they will get a commission for doing the job. In this way, your product will reach more customers, and you will be able to find an increase in sales. It is an art. You can’t master it in a day. It takes time to win the trust of the people you are convincing. 

Many companies have a sales department. It is easy to get selected in the Sales Department. But you have to put more effort into making the product reach the customers, and getting reviews from them is another important task. 

A good salesperson will increase the trust of customers. He will think in the shoes of the customers so that he can find a way to achieve in selling the product. Giving false hope will not remain for a long period. To be put in simple words, it is an act of convincing someone. 

What is Marketing?

Marketing means advertising your product by posting ads and delivering some of the samples of your products to customers. There is a separate MBA course for Marketing. Every company will have a Marketing department to make a growth in their Product.

There are lots of Marketing such as Affiliate Marketing, Network Marketing, Digital Marketing, Email Marketing, Social Media Marketing, Instagram Marketing, and Facebook Marketing.

Among these, Affiliate Marketing is more in trend. Many online sites have Affiliate Marketing. They will give you a link for their product, and you have to send the links to the people who are in need of that particular product. Once they buy the product from your link, then you will get some commission. 

Marketing includes 4P’s such as Product, Place, Price, and Promotion. Marketing goals can be classified into 3 different categories as A Transaction, Branding, and Awareness. Marketing involves running campaigns on various sites. 

When we watch any site or any YouTube videos, we used to see ads. It is also a kind of Marketing. Because your eyes will pay some attention to the product or service. The next minute curiosity will develop inside you, which will eventually lead to the growth of the product.

Main Differences Between Sales and Marketing

  1. Marketing has many strategies, but sales require more convincing. It is difficult when compared to Marketing.
  2. Sales are the process of facing the customer face to face to buy the product, but in Marketing, you can do it from the comfort of your home by developing Content Marketing strategies.
  3. Sales require you to maintain a good relationship with the customers, but marketing means they are already on good terms and will trust you in the future.
  4. The process of Marketing starts with a customer. On the other hand, the process of sales starts with a consumer.
  5. Marketing became more famous because of social media sites. But Sales is in practice for so many years.


Both Sales and Marketing are important for a Company. It is like one cannot survive without another. Marketing requires more strategies, so hiring a person with good talents will help you in the long run. Sales are the next step so that more concentration on Marketing is first important.

Making your dream brand successful is everyone’s dream. It requires support, trust, and awareness. Once you start implementing the strategies, then nothing will stop your brand from receiving huge success. Remember this you can’t completely rely on sales for your company’s growth. It will simply act as revenue for your brand.

Your company’s growth depends on how you perform. Sales and Marketing are some of the parts which will help you in succeeding. 


  1. https://www.yuswohady.com/wp-content/uploads/2010/10/Ending-War-Between-Sales-Marketing-Kotler.pdf
  2. https://www.emerald.com/insight/content/doi/10.1108/09555341011040985/full/html