The success of a business is based on how much impact they create on the customers. With the advent of technology and Social media, this has become quite simple when compared to traditional PR. But to reach people there are two ways. One is through Social Media Marketing. The other is through Influencer Marketing. Both might sound the same but there is a huge difference between them.
Social Media Marketing vs Influencer Marketing
The main difference between Social Media Marketing and Influencer Marketing is that Social media Marketing is a Brand to customer process whereas Influencer marketing is a Brand – intermediate – customer process.
Social Media Marketing is done through various social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, etc. Here the brands directly post them in their accounts. They either go for paid ads that would reach many people or use relevant hashtags to make their post reach people.
In the influencer Marketing, the same procedure is done, but with an intermediate person (the influencer). Here the brands approach the influencers who have a major impact amongst their target audience and ask them to post their products in their social media accounts/pages. In this way they reach people.
Comparison Table Between Social Media Marketing and Influencer Marketing (in Tabular Form)
|Parameter of Comparison||Social Media Marketing||Influencer Marketing|
|Partnership||It doesn’t require any partnership. The brands are free from persuading other people to promote.||It requires partnerships. The brands have to win the trust of the influencers. So major work is done in it.|
|Persuasion of customer||Persuading, a customer to buy their products/services is quite difficult here.||They need not directly link with the customer initially. The trust from the customers is won through the influencers easily.|
|Trial of the products||The brand has to go for various trials to prove its products to its customers. They may also sometimes go for free trials.||The number of trials is gradually lesser in comparison with the other. The trial that is performed to win the influencer is important.|
|Revenue on Promotion||The brand owner has to invest in each platform to promote the products/services.||Here the payment can be made using money else it can be compensated by their products.|
|Competitive Analysis||The brands have to make a competitive analysis with their competitors’ social media accounts on regularly.||There would be no such brand comparison. But they have to see to that they approach a better person than their competitors’ Influencer.|
What is Social Media Marketing?
Social Media Marketing is nothing but curating the content of your product to reach the customer. Content plays a major role here. As in traditional marketing the person needn’t explain every follower of their account on their products. The content differs from one platform to the other.
Social Media Marketing is wanted sometimes to grow traffic over their website. In this type of marketing, each platform has a strategy. When the strategy is strictly followed by the account manager, then the engagement form the audience is achieved. The company has to make sure that they post at regular intervals to make the public aware of their service/product. So for this purpose, apart from making posts only in the products, they do make posts that are related to it. Sometimes it also involves memes.
Having the content as the Queen, the hashtag used is the King of any post. The graphics or the video remains to be the ambassador. When all these go in hand then the reach amongst the audience becomes a cup of coffee. An insight o the strategies followed.
- Posting two to three times a day
- Creating a brand hashtag
- Posting on facts or myths related to the products/services.
- Conducting giveaways to increase followers and to make themselves known
- Making some differences in the Content. For example, the content of LinkedIn should be very professional as it is a platform to connect professionals from different industries. In Instagram and other similar media, the contents might be very simple and catchy
- Posting the videos of their products to show how useful they are to their audience
- Posting eye-catching posters or images
The strategies mentioned above are some of them that are generally followed.
What is Influencer Marketing?
The term Influenced Marketing may seem to be a buzzword. But it is on the trend. In the ads that we had seen in our televisions always pose an actor or actress to endorse the product. It happens the same way here in influencer marketing. It can be said that the Influencer marketing is a hybrid of traditional marketing and Digital Marketing.
Here the Influencer may not be an actress but maybe a budding entrepreneur or stars or singers or TikTok viral actors or Instagram stars or reality show stars or bloggers or YouTubers or anyone who have a follower base in “k”s(10k or 24k, etc.).
Most of the Influencer marketing is carried out in Instagram as many of the people around the world use insta more than Facebook. The influencers will take the product to their page and make a neat content and video about the product. This also happens to be the same on YouTube if the Influencer is a YouTuber. So this makes the people believe in the product with not many second thoughts.
Main Differences Between Social Media Marketing and Influencer Marketing
- In social media marketing, the sole decision-makers will be the consumers. But in the case of influencer marketing, the Influencer decides the purchasing of the product.
- In social media marketing the company must have a social media account. But in the case of the other, a company doesn’t need to have social media accounts.
- The time taken for the product to reach the customer is less in influencer marketing than in social media marketing
- The company doesn’t need to build a huge number of followers for the brand to be known to the public in case of Influencer marketing. But it’s is mandatory for Social media marketing.
- Social media marketing can be used for both B2B and B2C but Influencer marketing can be used only for B2C.
The main motive of marketing is to reach people. Both kinds of marketing have their significance. It is according to the type of business that you are doing that decides the type of marketing a person should choose.
So one should be clever to choose the type of marketing he wants to carry on. Make a strategy for marketing. While attempting influencer marketing make sure to know about the Influencer is into your niche. So that it down not make much time to start with the marketing process.